Summary of InterContinental Hotel Group : dealing with online intermediaries denotationThe reading focuses on the relationship between IHG and online intermediaries in the online marketing environment . The make pass upon stakeholders be : IHG that hear to develop shoot online sales , online intermediaries who argon the link between accommodation , catering and travel do producers and consumers travel domain who provide traveling services hotel field who provide accommodation and catering services and consumer s who hear the accommodation , catering and travel services . The development attempt along reflected is the use of online marketing . The outcome of the online marketing come on for tourism development is the increase in sales at private-enterprise(a) and affordable roams . Online marketing is achieved with onli ne intermediaries or through online direct sales by individual hotels such as IHG . The effectivity of the approach to tourism destination development is that it provides a wiz stop shopping opportunity for consumers .
The weakness is that online intermediaries do non allow the hotels to respond to market fluctuations by varying rate and room allocation and when they do , a punishment is instituted . The sustainable policy or practice evident in the reading is enhancing brand integrity and price parity to turn post fair display by online intermediaries . In my own swank I would recommend the application of online intermediaries as wel l as direct sales to popularize the brands a! nd to bring down access to to a greater extent customers . In conclusion , online marketing buns be a very effective and frugal method of reaching lay groups . It allows brands research , price comparisons as...If you want to get a mount essay, order it on our website:
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